{"id":3104,"date":"2024-04-10T17:09:57","date_gmt":"2024-04-10T20:09:57","guid":{"rendered":"https:\/\/rucrlaw.com\/entrou-em-vigor-a-resolucao-n-2-336-2023-do-conselho-federal-de-medicina-nova-resolucao-de-publicidade-medica\/"},"modified":"2024-04-10T17:17:35","modified_gmt":"2024-04-10T20:17:35","slug":"enters-into-force-the-resolution-n-2-336-2023-from-the-federal-council-of-medicine-new-resolution-of-medical-advertising","status":"publish","type":"post","link":"https:\/\/rucrlaw.com\/en\/enters-into-force-the-resolution-n-2-336-2023-from-the-federal-council-of-medicine-new-resolution-of-medical-advertising\/","title":{"rendered":"Enters into Force the Resolution N\u00b0 2.336\/2023 from the Federal Council of Medicine (New Resolution of Medical Advertising)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]The new Resolution from the Federal Council of Medicine, which brings some modifications on the regulation of medical advertising, came into force on March 11st, 2024. On the same day, CODAME (a Commission responsible for spreading medical affairs\u2019 information) published the \u201cMedical Advertising\u2019s Manual\u201d, which provides better clarification about its interpretation and enforcement.<\/p>\n<p>This Resolution brings significative amendments in the regulation of the theme and was a result of various claims from the medical community to modernize ethical standards.<\/p>\n<p>Among these innovations, the following can be highlighted:<\/p>\n<ul>\n<li>the permission to make \u201cbefore and after\u201d announces and to repost other patients\u2019 statements, as long as it respects some requirements in order to avoid leading the impression of \u201cguarantee of success\u201d and, also, so it doesn\u2019t configurate sensationalism or unfair competition.<\/li>\n<li>the permission to share divulgate the physician\u2019s office details (such as parking, safety, localization etc.) and, also, the service portfolio (health plans and insurances covered).<\/li>\n<li>the permission to announce appointment\u2019s price, means of payment accepted, as well as doing some reductions or promotions, provided that it does not configurates tying, awards or draws.<\/li>\n<li>the permission to publicize an equipment or a technological resource used for the service, along the lines of its portfolio approved by ANVISA (government\u2019s agency similar to the FDA), as long as it is not done in a way that gives an impression of \u201cprivileged capability\u201d.<\/li>\n<li>the permission to announce postgraduation\u2019s titles, provided it follows some requirements.<\/li>\n<\/ul>\n<p>However, although it may have brought some significative innovations, the new Resolution still has many prohibitions and restrictions, especially to preserve medicine\u2019s image as a \u201csupport-activity\u201d and to maintain medical advertising\u2019s main purpose: to inform and educate. In other words, even though it may have allowed some behaviours previously taken as unethical, the Federal Council of Medicine imposed various requirements that must be respected in other to those be regarded as legitimate.<\/p>\n<p>Therefore, it is still essential to keep caution, as an attempt to avoid ethical problems regarding irregular advertising, considering that the new Resolution does not allow everything. Thus, it remains of huge importance to count on a qualified legal counsel in order to have previous knowledge about the permissions and prohibitions regarding medical advertising.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The new Resolution from the Federal Council of Medicine, which brings some modifications on the regulation of medical advertising, came into force on March 11st, 2024. On the same day, CODAME (a Commission responsible for spreading medical affairs\u2019 information) published the \u201cMedical Advertising\u2019s Manual\u201d, which provides better clarification about its interpretation and enforcement. This Resolution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[113],"class_list":["post-3104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en","tag-medical-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Resolution of Medical Advertising<\/title>\n<meta name=\"description\" content=\"The new Resolution from the Federal Council of Medicine, which brings some modifications on the regulation of medical advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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